A former car dealership and repair facility was transformed into a state-of-the-art entertainment and culture center in the heart of Seoul.

s-factory

INDUSTRIAL PAST, REIMAGINED

We evaluated project goals, identified opportunities, and supported the developer in early concept and creative development, ensuring a seamless transition from industrial site to immersive entertainment venue.

INDUSTRY
Entertainment | Real Estate Transformation | Experiential Design

YEAR

2022

Immersive Samsung Galaxy event concept showcasing large LED walls
Dark warehouse display of multiple cars with interactive screen backdrops
S-Factory entrance illuminated by colorful projections in a renovated industrial space
Futuristic stage area glowing in neon pink lighting