about
A global creative studio designing immersive entertainment, cultural destinations, and experience-driven environments.
The studio collaborates with developers, cultural institutions, media companies, and hospitality groups to create physical experiences that engage audiences through story, design, and interaction.
Moongate Design Studio was founded to support a rapidly evolving entertainment landscape where audiences increasingly seek interactive and meaningful experiences.
Theme parks, museums, entertainment venues, and cultural destinations must now do more than present information or spectacle. They must create environments where visitors actively participate in stories and ideas.
Moongate works with partners from early concept development through creative design and production strategy to shape these experiences. Projects often begin with narrative development and experience strategy before expanding into spatial design, attraction concepts, and interactive environments.
This multidisciplinary approach allows the studio to support projects ranging from individual installations to large-scale destination developments.
production & operations hub
company overview
a global studio for the experience economy
technology & graphic division
concept & creative division
global studio
Moongate Design Studio operates internationally with leadership and creative teams working across North America and Asia.
This global structure allows the studio to collaborate closely with partners in multiple regions while bringing international experience to each project.
United States - Global Headquarters
Moongate’s headquarters in the United States supports the studio’s global strategy, industry research, and long-term development initiatives.
From this base, the team monitors evolving trends across the global entertainment and experience industries while building on best practices established by leading companies such as Disney and Universal Studios. The U.S. office helps guide overall creative direction, strategic partnerships, and new project development across the studio’s international work.
South Korea - Entertainment Innovation and Design Development
Moongate’s South Korea team operates within one of the world’s fastest-growing cultural and entertainment markets.
The region’s global influence through K-culture, including music, media, and digital entertainment, provides constant inspiration for new forms of storytelling and audience engagement. The Korean studio plays a key role in supporting experience development, including schematic design, design development, and collaboration with regional partners across the entertainment sector.
Japan - Craftsmanship, Production, and Industry Collaboration
Moongate’s Japan team maintains strong relationships across the country’s established entertainment, hospitality, and cultural industries.
The studio’s work in Japan focuses on art direction, graphic design, and production development for a range of experiences, including theme parks, museums, exhibitions, and pop-up environments. Drawing from Japan’s global reputation for detail and craftsmanship, the team helps ensure that projects are executed with precision and thoughtful design
What we do
Moongate Design Studio is an international experience design studio specializing in themed entertainment, museums, and immersive cultural destinations.
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Every project begins with a clear narrative and visitor experience framework.
Moongate develops the creative vision, storytelling structure, and visitor journey that guide the entire project. This includes concept design, attraction ideation, narrative worldbuilding, and experience strategy that aligns creative ideas with real-world development goals.
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Moongate supports the development of immersive attractions, themed environments, and entertainment destinations.
Our team collaborates with developers and production partners to shape experiences that combine storytelling, spatial design, media integration, and audience engagement.
Projects may include theme park attractions, immersive lands, entertainment venues, and cultural attractions.
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We design exhibitions and cultural destinations that transform education into immersive storytelling.
Our work includes museum experiences, traveling exhibitions, permanent installations, and cultural tourism destinations that invite visitors to explore ideas through interactive environments and narrative design.
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Moongate works with developers and partners to shape large-scale entertainment and cultural destinations.
This includes experience master planning, narrative development for mixed-use environments, and the integration of attractions, exhibitions, and public spaces into cohesive visitor experiences.
Our role often bridges creative vision with practical development strategy.
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Moongate supports the translation of ideas into buildable experiences through creative direction and design collaboration.
Our team works closely with architects, designers, and production partners to guide art direction, graphic environments, media integration, and the overall visual language of a project.
This ensures that the original creative vision remains consistent through design and production.
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Moongate also develops and operates its own immersive experiences, giving the studio direct insight into visitor behavior and operational realities.
Operating projects such as Moon Art Grounds allows the team to explore new storytelling formats, technologies, and audience engagement strategies in real-world environments.
This operational perspective informs Moongate’s work with partners, helping ensure that experiences are not only creatively compelling but also sustainable and effective in long-term operation.
Operating Our Own Experiences
From original intellectual property to real-world cultural destinations.
In addition to client projects, Moongate Design Studio develops and operates its own immersive experiences and intellectual property platforms.
While many experience design firms focus solely on consulting and design services, Moongate also creates original destinations and concepts that are conceived, designed, and operated by the studio itself. These projects allow our team to explore new storytelling formats, technologies, and visitor engagement strategies while gaining direct insight into the operational realities of immersive attractions.
moon art grounds
immersive art museum (owned & operated)
Moon Art Grounds is Moongate Design Studio’s flagship immersive art museum located near Seoul, South Korea. The destination blends contemporary art, spatial storytelling, and interactive design to create a gallery experience where visitors move through carefully crafted environments rather than traditional exhibition halls.
world of paper
original immersive experience
World of Paper is an original immersive experience and proprietary brand created by Moongate Design Studio. The concept transports visitors into a handcrafted universe built entirely from paper-based environments, where storytelling unfolds through layered design, light, and spatial exploration.
FOUNDERS
“We believe curiosity, diverse perspectives, and a shared sense of exploration lead to stronger creative outcomes.”
SOL SONG
ceo & founder
Sol Song leads the creative vision and design leadership of Moongate Design Studio.
DAVID NEWMAN
coo & founder
David Newman oversees global operations, partnerships, and project development at Moongate Design Studio.