Hyundai Motors and Hyundai Robotics aim to deliver a world-class experience that showcases their cutting-edge technology. To bring this vision to life, they created an immersive theater.
hyundai motors
Innovation through experiences
We supported the early concept development and iteration process, focusing on the pre-show, main show, and overall experience flow. Our team also facilitated connections with ride vendors and contributed to the design aesthetic, look, and feel of the attraction.
INDUSTRY
AUTOMATIVE | ROBOBTICS
Year
2023