Hyundai Motors and Hyundai Robotics aim to deliver a world-class experience that showcases their cutting-edge technology. To bring this vision to life, they created an immersive theater.

hyundai motors

Futuristic flying theater seats overlooking a neon‐lit city skyline

Innovation through experiences

We supported the early concept development and iteration process, focusing on the pre-show, main show, and overall experience flow. Our team also facilitated connections with ride vendors and contributed to the design aesthetic, look, and feel of the attraction.

INDUSTRY
AUTOMATIVE | ROBOBTICS

Year
2023

Overhead 3D rendering of the ride’s theater layout
Sci‐fi corridor concept with sleek panels and LED accents
Side view of immersive seats facing a panoramic digital screen
Ride simulation concept showing cityscapes and airborne vehicles