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Universal Studios Japan
XR Rollercoasters

Three IPs, one VR rollercoaster.

The USJ XR Rollercoaster series transformed an existing park coaster into a rotating VR attraction across three of the world’s most recognized anime franchises: Attack on Titan, Doraemon Stand by Me 2, and Demon Slayer.

Prior to founding Moongate, our leadership contributed to the creative production and guest experience thinking that brought each IP into the ride. The work shows how a single ride system can carry multiple worlds at theme park scale.

Services
Experience Design & Storytelling
Brand & Creative Direction
Production & Delivery
Categories
Themed Entertainment & IP
Attack on Titan XR — hero
Attack on Titan XR — concept 1
Attack on Titan XR — production 1
Demon Slayer XR — hero
Demon Slayer XR — concept 1
Demon Slayer XR — concept 2
Demon Slayer XR — concept 3
Demon Slayer XR — concept 4
Demon Slayer XR — concept 5
Demon Slayer XR — concept 6
Demon Slayer XR — concept 7
Demon Slayer XR — concept 8
Demon Slayer XR — concept 9
Demon Slayer XR — fabrication
Demon Slayer XR — production 1
Demon Slayer XR — production 2
Demon Slayer XR — production 3
Demon Slayer XR — production 4
Demon Slayer XR — production 5
Demon Slayer XR — production 6
Demon Slayer XR — production 7
Demon Slayer XR — production 8
Demon Slayer XR — production 9
Demon Slayer XR — production 10
Demon Slayer XR — production 11
Demon Slayer XR — production 12
Doraemon XR — concept 1
Doraemon XR — production 1
Doraemon XR — production 2
Doraemon XR — production 3
Doraemon XR — production 4
Doraemon XR — production 5
Doraemon XR — production 6
Doraemon XR — production 7
Doraemon XR — production 8
Doraemon XR — production 9
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