NEO JAPAN
YOKOHAMA
A visionary cityscape inspired by Japanese pop culture, Neo Japan is a celebration of anime, gaming, and immersive storytelling. Designed as a living, breathing world, this concept transports guests into vibrant districts filled with iconic characters, cutting-edge technology, and interactive adventures that showcase the essence of Japan’s entertainment culture.
-
AN INSPIRATION-LED INVESTMENT CONCEPT
Neo Japan Yokohama was developed as an inspiration-driven investment concept intended to encourage curiosity, spark excitement, and stimulate conversation around future urban experiences in Yokohama. Rather than defining a fixed development proposal, the project establishes a compelling vision that explores how contemporary Japanese identity, cultural expression, and experiential thinking could come together to shape new possibilities for place-making.
-
DESIGNING TO ENCOURAGE ENGAGEMENT AND DISCOVERY
The concept prioritizes emotional resonance as a catalyst for engagement. Through atmosphere, spatial sequencing, and cultural reference, Neo Japan Yokohama is envisioned to invite exploration and participation, creating moments that feel intriguing, energizing, and open-ended.
