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Munhwa Broadcasting
Corporation

Korean culture under one roof.

The MBC K-Culture Platform is a large-scale cultural destination dedicated to Korean content, spanning K-pop, K-drama, K-merchandise, K-food, and more. The vision brings the full breadth of Korean culture into a single venue, with potential to expand across global locations.

Moongate led the full concept direction for this phase, including initial creation and concept refinement. Future development and rollout strategy are still being defined.

Services
Strategy & Concept Development
Experience Design & Storytelling
Brand & Creative Direction
Categories
Cultural & Public Engagement
Themed Entertainment & IP
Destinations & Master Planning
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